Follow the money in AI

The biggest names in AI are investing in each other, buying from each other, and betting billions on each other's success. We mapped the money. The same dollars keep changing hands.

$350 billion+ flowing between just three companies. Where does it actually come from?

OpenAIMicrosoftNVIDIA

The Pattern

No one's talking about how the money actually flows

A Invests in B

Microsoft pours $13B+ into OpenAI, buying a stake in the company

B Spends It on C

OpenAI commits billions to Azure cloud and NVIDIA GPUs

C Sells Back to A

NVIDIA sells chips to Microsoft's data centers. The circle closes.

The money goes in circles. Each company's growth depends on the others. What happens if one link breaks?

The Scale

What the deals say vs. what the numbers show

The Deal

Microsoft invested $13B+ in OpenAI

The Reality

OpenAI 2024 revenue: ~$3.7B

The Valuation

OpenAI valued at $150B

The Multiple

That's 40x revenue

The Growth

NVIDIA AI revenue doubled

The Concentration

~80% from a handful of buyers

In the dot-com boom, companies bought ads from each other with VC money. Today, AI companies buy compute from each other with investment money. The pattern rhymes.

Key Questions

What you should be asking

"Where's the outside money?"

Most AI revenue comes from other AI companies. Microsoft pays OpenAI, OpenAI pays Microsoft. NVIDIA sells to the hyperscalers who are also their investors. Who's the end customer?

"What's the real demand?"

Consumer AI products aren't profitable yet. ChatGPT costs more to run than it earns. Enterprise adoption is growing, but is it growing fast enough to justify these valuations?

"Who's left holding the bag?"

When circular flows stop, someone loses. The question is whether it's the companies, the investors, or the public markets that eventually absorb the correction.

Flow Types

Money
Compute Hardware
Service
Equity

Featured Case Study

Featured

The OpenAI ↔ Microsoft ↔ NVIDIA Triangle

Microsoft invests billions in OpenAI. OpenAI spends it on Microsoft Azure and NVIDIA GPUs. NVIDIA sells to Microsoft. The same money flows in circles. Trace the loop yourself.

$13B+ InvestmentAzure CommitmentGPU Supply
View This Case Study